Taking a look at a few of the recent changes and innovations in television and digital media.

In recent years, with the growth of digital media, the way in which people consume content has changed substantially. For many years, standard tv was the main source of home home entertainment for the majority of people. However, ever since the advancement of streaming services, many audiences are turning away from scheduled tv, specifically among younger individuals. Rather, international media content analysis reveals that more people are buying subscriptions to streaming services, which strongly evidences the switch in audience intake practices. These options are popular for allowing individuals to enjoy the programs and films they want, any time they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the popularity of streaming services as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the marketplace.

With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of streaming platforms and short form video content, the way in which people are getting their news reports is also changing. Individuals are increasingly turning towards internet news sources, rather than watching television, to find out about the latest worldly affairs. Nevertheless, at the same time, due to a constant flow of information, individuals are coming to be overwhelmed by big quantities of content. In reaction to this, news groups are re-engaging audiences by making short form content that is clearer and much easier to navigate. Nowadays it is common to see news channels that have sizeable followings on social media platforms. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this method has been necessary for providing people with trusted and verified news sources, in a form they can readily interact with.

In the present digital age, mobile phones have become one of the most prevalent instruments that people are using to view videos and gain access to media. Nowadays, many social media platforms are providing endless feeds of brief, successive videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, revealing that short form content is one of the fastest growing media trends right now. These platforms enable users to see a variety of personalised videos and interact immediately, making these videos far more engaging and addictive than standard television. Short form videos are also being used more frequently for news and instructional functions, not just for entertainment. Subsequently, this trend is shifting the way individuals are proactively looking for and expecting to get knowledge, in a faster, website shorter and more visible format.